Matchspace Music launches unique marketing solutions for music schools
- Oli Kipfer
- Jul 23
- 3 min read
Learn more now about the digital solutions for Swiss music schools, whether public or private, from Matchspace Music in this brief communiqué.
New technologies on the rise
The digital transformation is continually progressing. In the age of search engines and ChatGPT, the demand for successful marketing on digital channels is increasing. Almost 70% of customers first search online for suitable offers before making a decision. Those that are not found are left empty-handed. In Switzerland, over 50% of music schools report declining enrollments. At the same time, nearly 70% of adults wish to learn a musical instrument. With demographic changes, more and more older people are looking for a fulfilling hobby.
"Many music schools in Switzerland struggle with small budgets and declining enrollments. To make music lessons as visible and easily accessible as possible, we have developed unique solutions for music schools in Switzerland. Whether large or small, public or private, we have the right solution for everyone." Patrick Koller, Founder of Matchspace Music
Increasing expectations, lacking know-how
Music schools often lack the necessary budget or internal expertise to build and maintain their digital channels up-to-date. At the same time, the expectations of music students and parents are rising. They demand a clear and attractive offer coupled with seamless enrollment. This poses new challenges for both public and private music schools.
Unique solutions for music schools
With the launch of our marketing solutions for music schools, Matchspace Music presents a strong offering to both public and private providers of music lessons. The marketplace for private music lessons, launched in 2020, is being expanded and made accessible to both private and public music schools. This creates, across Switzerland, the largest, most versatile, and most comprehensive selection for music enthusiasts to find the right offerings and directly register for the desired course. Music schools benefit from increased visibility, a professional online presence, direct course enrollment, and flexible payment options.
Overview of Features for Music Schools
Integration and visibility on Switzerland’s largest teaching marketplace
Modern music school websites and teacher profiles
Clear and concise course pages and offerings
Guided enrollment process and direct course registration
Intuitive chat and communication solutions for students and teachers
Secure and flexible payment options (Twint, credit cards, Apple and Google Pay)
And much more
Learn more now about the marketing solutions for music schools
"The expectations of students and parents have changed. We want to reach more people and present our course offerings in a contemporary way. With Matchspace Music, we are able to showcase our courses online in a targeted manner—and find new students by offering precisely the right program, without any detours." Thomas Ineichen, Director Musikschule Zürcher Oberland
Modular design, perfect for every need
Whether for three teachers or a hundred, one location or twenty, thanks to the flexible offering from Matchspace Music, music schools receive a set-up that perfectly suits their individual needs. Music schools benefit from a solution that builds on existing technical characteristics and can be assembled in modules. The platform operates in parallel mode and can be seamlessly integrated into any existing structure – regardless of the size or funding of the music school. With this solution, Matchspace Music takes another step toward its mission to make music lessons accessible to as many people as possible.
Contact for music schools
Matchspace Music
Patrick Koller, Technoparkstr. 1, 8005 Zurich
About Matchspace Music
Matchspace Music is the largest and most versatile platform for music lessons in Switzerland. With over 1,700 qualified teachers specializing in over 95 musical instruments and vocal training, we cover 800 municipalities across the country. Our mission is to enhance the joy of making music and make it accessible to as many people as possible. With our digital solutions, we support music schools in marketing and acquiring new customers—whether they are small or large, public or private. For freelance music teachers, we offer a comprehensive range of services, from customer acquisition, communication, and administration to learning support for their students. All of this is available in one convenient app.
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